Blake Whitcomb, the founder of Formula, has dedicated his career to human performance and optimization at all levels. He firmly believes that the invaluable lessons learned from elite athlete populations should be accessible to the global health, wellness, & longevity communities.

Recognizing sleep and recovery as a crucial pillar of health and longevity, Blake observed that millions of people worldwide struggle with achieving quality rest. Through the experiences shared by his athletes, friends, family, and colleagues, who all faced similar sleep challenges, Blake identified a significant gap in the market.

There was no existing solution that provided an effective sleep and recovery nutrition profile while also being non-habit forming. This realization led to the creation of Formula, and our mission to address widespread sleep and recovery issues with a safe and reliable nutrition based solution.